Our Focus
1. We are early investors, often providing the company's first outside capital, and are not afraid of investing in pre-revenue companies.
2. As we are based out of Sydney, Australia, we prefer to invest in companies local to Australia (preferably Sydney or Melbourne). You'll have double our interest if your company / business idea provides a unique solution to an existing urgent need.
3. We look for companies that are able to leverage advances in distribution, technology or marketing to change industry economics or invent a new business model.
4. We tend to focus on companies and markets where we have a strong experience base and ability to add value. Speaking broadly, this tends to focus us around technology-based, marketing focused companies, with an emphasis on consumer-facing business. [Note: We reject more deals for this reason than any other. We only invest in what we know -- and a rejection from us doesn't mean your business won't succeed...it just means we can't help it succeed].
5. Entrepreneurs must know what they are talking about and have a clear understanding of their marketplace, their competitors and the financial dynamics of the industry
6. We value simplicity and clarity. if it takes more than 5 minutes to get us excited about your business, you might be trying to do too many things.
7. Beginners make a lot of mistakes. We look for proven management, with emphasis on repeat entrepreneurs who are strong executors.
8. Too many companies treat marketing and sales as a tactical afterthought. We believe marketing is strategic and seek companies that are marketing focused, with marketing requirements driving product development
9. We love investing in technologies and business models that are able to shrink existing markets. If your company can take $5 of revenue from a competitor for every $1 you earn; let's talk!
10.We tend to be active investors. We believe our insight and expertise are far more valuable than our capital and we look for entrepreneurs who feel the same and want our help